EGU Marketing Worskshop - 13th March Almouth GC
Friday, January 13, 2012
Make 2012 the year your golf club begins its marketing journey!
In response to the continued number of requests from clubs, the English Golf Union Club Services Department is running a further series of marketing workshops throughout February and March 2012 in which we will look at the basic marketing requirements of any golf club and how it can be approached with limited resources and budget. Northumberland's workshop is being held on 13th March at Alnmouth (Foxton Hall) GC.
The aim is to equip your golf club with the basic understanding of golf club marketing principles and how they can best be put into practice. The day will be aimed at your officials responsible for driving the club marketing function, including Managers, marketing committee Chairman and members. A club can register two delegates to attend.
Topics being covered will include:
Why you need to be marketing your golf club now and forever!
How simple planning can help increase your chances of success
Establishing an effective marketing committee
How the right marketing tools-including online- can reduce workload and cost
3 Successful membership recruitment strategies
The simple answer to getting more visitors and societies to your golf club
The day will be presented by the EGU Golf Club Marketing consultant Jane Carter. She has been working with the EGU to advise affiliated golf clubs throughout the country for more than four years and has a full understanding of the issues faced and how many of them are taking a new approach to marketing.
For all those golf clubs participating, you will then be eligible for a free two hour visit by Jane or one of her team at Golf Unlimited to offer specific advice and support to your golf club in its own marketing efforts.
Places at all of the day will be on a first come first served basis limited to two delegates per golf club. The cost will be £20 per head to cover light lunch and refreshments. Clubs who have not previously attended will be given priority.
For further information please contact:
Jo Nettleton on 01455 618697 or jo.nettleton@golfconsulting.co.uk
Applications close 7 days before each date so please return the registration form indicating your choice of venue to:
Ms Jane Carter, Golf Unlimited Suite 3 The Lawns Business Centre The Lawns, Hinckley Leicester, LE10 1DY